About Us

HighRoller Outdoors represents the culmination of a lifetime of experience fishing, hunting, and enjoying the great outdoors for owner Terry Jertberg. Having established himself as an excellent fishing guide in exotic Brazil with his High Roller Outdoor Adventures company, Terry would still be frustrated with design flaws in lures available in the market. So, he took it upon himself to create his own custom line of USA-made, high quality wooden fishing lures through High Roller Fishing Lures, LLC, and made quite a splash in the lure world!

The [previous] World Record Butterfly Peacock Bass was caught on a High Roller Lure in Brazil in 2018!

With decades of experience and knowledge accumulated, Terry decided to open HighRoller Outdoors in Gainesville, FL, in order to share his favorite outdoor products with you. From fishing accessories to camping gear to weapons & ammunition, HighRoller Outdoors offers a carefully curated selection of high-quality products to help you make the most of the great outdoors!

“ You can’t beat their customer service. Always a smile on their face and eager to help with everything from a jammed gun to the best fishing lures! Highly recommend this shop.”